Franchising – business out of a box

Successful franchises seem to get everywhere – like the McDonald’s restaurant in the picture that I walked past along the beach in  Tenerife.

Franchises get everywhere

Behind most good franchises and licensing schemes is a person who came up with a smarter way of doing something which they turned into their own winning formula.

Good franchises tend to productize and package their services so the franchise can be sold as a “Business out of the Box”.

Mini-Case Study

One franchisor sought my help because his franchisees just didn`t seem to be able to understand his methods and apply them. He was very clear about what was needed so it was very frustrating for him. After completely redesigning the training the franchisees not only did things the franchisors way there was a 60% increase in revenue.